The Global Digital Marketing team is seeking a Senior Specialist, Search Marketing (SEO + AEO + Content Strategy) to lead and execute global search marketing initiatives across Mastercard’s digital assets. This individual contributor will be responsible for increasing brand visibility, strengthening online presence, driving conversions through search-driven content strategies, and leveraging emerging AI-powered search technologies to support broader marketing objectives.
Key Responsibilities:
• Manage and execute end-to-end Search Marketing campaigns, including SEO and Answer Engine Optimization (AEO), across multiple digital properties.
• Develop and support global content strategies aligned with SEO initiatives to improve engagement and conversions.
• Collaborate with developers, content writers, designers, and project managers to implement search and content optimization strategies.
• Partner with business stakeholders to understand objectives and develop search marketing strategies that support business goals.
• Create and optimize high-quality content based on user intent and search demand.
• Perform technical SEO audits, on-page optimization, and website health assessments.
• Analyze search performance and create reports and dashboards with actionable insights.
• Stay current with SEO trends, AI-powered search developments, and industry best practices.
• Contribute to the development of search marketing standards, processes, and guidelines.
• Improve team efficiency through automation and effective use of digital marketing tools.
• Integrate search marketing initiatives with broader digital marketing strategies.
• Provide guidance and mentorship to junior team members as needed.
Required Skills & Experience
• Proven experience in Search Engine Optimization (SEO) with strong knowledge of AI-powered search optimization and AEO.
• Strong expertise in content strategy, search-driven content architecture, user intent analysis, and buyer journey mapping.
• Experience defining keyword strategies, content themes, and conversion-focused content frameworks.
• Excellent written and verbal communication skills.
• Advanced proficiency in Microsoft Excel, PowerPoint, and Word.
• Hands-on experience with Google Search Console, Google Ads, and Adobe Analytics.
• Strong analytical, reporting, and problem-solving skills.
• Ability to work cross-functionally and effectively collaborate with multiple stakeholders and teams.
Nice to Have
• Experience mentoring or coaching junior team members.
• Working knowledge of HTML, CSS, and JavaScript.
• Experience using automation tools and processes to improve marketing efficiency.
• Familiarity with integrating SEO strategies into broader digital marketing campaigns and channels.