Digital Performance Analyst

Campinas Remote

Company Overview

BotCity is building the future of automation with the Governance Platform for Python automations and AI Agents. We empower enterprises to innovate at scale, bringing governance, control, and observability to every automation project. Our philosophy is simple: automation is software, and software deserves the same high-code standards that drive innovation in AI and machine learning.

We recently raised a $12M Series A, led by Four Rivers with participation from Y Combinator, SoftBank, and top industry leaders such as Lew Cirne (New Relic), Rod Johnson (Spring Source), and Walter Kortschak (Summit Partners | Firestreak Ventures). With 1,000+ customers in 70+ countries, including Bayer and LG, and recognition by G2 (2024) as one of the world’s top 25 emerging platforms, BotCity is scaling fast.

We’re a global remote company with teams across the US and LATAM, united by a shared vision to redefine how enterprises build and manage automation. If you’re looking for an environment that values impact, autonomy, and excellence, we’d love for you to join us on this journey.

 
Role Overview

The Digital Performance Analyst will be responsible for BotCity's paid digital strategy end-to-end — from campaign architecture to results analysis — driving demand generation and reducing the company's dependence on events as the primary growth lever. We are looking for a data-driven performance professional with deep expertise in B2B paid media, who understands the full funnel and can translate marketing signals into decisions that matter to sales, CS, and product. The ideal candidate operates with high autonomy, runs parallel hypothesis tests with speed, and is completely detached from what was built before — what matters is learning fast. This role reports to the Marketing Manager.

 
Responsibilities

  • Own the end-to-end strategy of paid digital campaigns (Meta Ads, LinkedIn Ads, Google Ads) — from planning to optimization and reporting.
  • Own and manage the paid media budget across all active platforms — allocating spend by channel and campaign objective, tracking pacing against monthly and quarterly targets, identifying waste or underperformance early, and recommending reallocation when needed.
  • Lead the full internalization of paid media operations currently managed by an external agency — including auditing existing account structure and historical performance, identifying what to preserve, rebuild, or discontinue, establishing internal processes and documentation, and ensuring continuity of results throughout the transition period.
  • Build and continuously iterate full-funnel digital strategies (top, middle, and bottom of funnel), integrating paid media with content assets produced by the team.
  • Run multiple simultaneous campaign tests to validate hypotheses faster and reduce dependency on events for demand generation.
  • Monitor, analyze, and extract actionable insights from campaign performance data — translating metrics into business recommendations for marketing, sales, and CS.
  • Evolve existing performance dashboards to increase data visibility and usefulness across teams.
  • Define content demands and brief the content team to support campaign strategies — without directly producing content.
  • Build ABM (Account-Based Marketing) campaigns targeting strategic accounts in partnership with the sales team.
  • Stay on top of industry trends, benchmark against similar B2B companies, and proactively bring new ideas and approaches to the team.
  • Support the Q2 persona validation goal by enabling the speed and testing capacity the business needs.
Requirements

Required Qualifications

  • Bachelor’s degree in Marketing, Communications, Journalism, Languages or a related field.
  • Solid experience (3+years) in B2B marketing for tech or SaaS companies — with understanding of long and complex sales cycles, low-volume/high-intent funnels, and technical or enterprise buyers who require education before they convert.
  • Proven background in agency, as long as the candidate led campaigns with depth — strategy, analysis, and optimization — not just operations.
  • Ability to track, measure, and interpret user behavior across the entire customer journey.
  • Hands-on experience setting up and auditing conversion tracking, including pixel implementation, UTM structure, and event configuration via Google Tag Manager.
  • Experience taking ownership of paid media accounts previously managed by third parties — able to assess campaign structure, evaluate strategic decisions made by others, and rebuild or optimize without disrupting active performance.
  • Proficiency in Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager including campaign setup, audience segmentation, bid strategy, and performance optimization.
  • Proficiency in the main B2B paid media platforms.
  • Experience working with MS Office/Excel, Google Suite, Notion.
  • Portuguese - Fluent.
  • English - Advanced.
    Ability to travel as needed to support events and meet the team.

Preferred Qualifications

  • Experience building and maintaining performance dashboards that translate paid media data into business decisions.
  • Prior experience in an early-stage, high-growth B2B SaaS or tech company.
  • Familiarity with GA4, Google Tag Manager, Looker Studio, and HubSpot (or equivalent CRM).
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